The catalogs we designed for Discrete were really fun projects, this one being one of my all time favorites. We shot all of the product and the majority of the lifestyle shots in my house (via Tommy Chandler), just hanging out with the crew having drinks. Got a lot done, and a ended up with a bunch of really cool shots to use.
Action photography was sourced via: Adam Barker (cover shot), Will Wissman, Adam Clark, Keith Carlsen.
Flat fitted hat details / Woven tag details
We spent a lot of time sampling different vendors that could reproduce the details we specified in our woven labels. This attention to detail is what we strive for in all of our projects.
Custom packing tape
It's all in the details, the little things matter. And when vendors received packages from Discrete, they certainly knew who it was from long before they looked at the address label.