Case Study

Discrete is a clothing company based in Salt Lake City, UT, catering to the ski/snowboard and action sports culture. We rebranded Discrete from the ground up beginning in 2007, along with professional skier Julian Carr, Discrete's founder. We've been involved with every aspect of the business, the growth, and all the design and marketing materials that go along with it. Now going strong for 13 years, Discrete has blossomed into a household brand in the industry.

Project roles:

  • Brand identity
  • Art direction
  • Website
  • Business cards
  • Catalogs
  • Hangtags
  • Hats
  • Print ad campaigns
  • Online banner campaigns
  • T-shirts
  • Custom tape
  • Stickers
  • Trade show booths
  • Vehicle wrap
  • Posters
  • Woven labels