Blizzard Skis — Brand Character Manual / Corporate Identity Standards
Blizzard Ski Company (based out of Austria) has been around since 1945, so they have a very long history in the sport of skiing. They also have a global reputation as one of the winningest ski brands in World Cup and Olympic competition.
As Blizzard Skis was continuing to expand, it was time for a fresh brand manual to keep their identity consistent and strong across all markets. With employees and partners now spread around the world, there are thousands of opportunities to communicate in ways that define their identity to audiences inside and outside Blizzard and our parent company, the Tecnica Group. Each communication leaves an impression, and with so many opportunities to make an impression, a consistent, positive image is critical.
12x9 coffee table book
*All work was done while Creative Director at Twio Brand