Free Spirit / 02. Business cards Case Study Overview Free Spirit, a new Aveda-concept studio offering massages and body treatments, needed a visual identity that would express its connection to energy and movement while alluding to spiritual and Eastern influences. We developed a logo that was fluid and uplifting, embodying the feeling of the company (and its clients after their visits). We then applied the logo to a comprehensive identity system that surpassed the client’s every expectation.